Watch It Wednesday #18

Phool is an awesome example of a company creating a circular economy product! While the process is relatively simple as the products recycled (flowers) and created (incense sticks) have only a few steps to reuse materials, it illustrates just one example of the boundless opportunities to reduce waste and repurpose materials. Not only that, Phool has created a lab to research the development of additional products such as vegan leather and a biodegradable alternative to Styrofoam.